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Sara Cerrone

Brand, production and social

Look as good online as you do in person.

Your business is impressive when someone walks in. I make sure it is just as impressive on a phone, with photos, video and social media done properly by one producer.

Sara Cerrone

Seventeen years of production at

The problem

People decide before they visit.

Most people will see your business on a phone before they ever see it in person. If what they find is a few rushed photos and a post from last spring, they have made up their mind before you had a chance.

  • You know it should look better, and there is never the time.
  • Whoever posts for you is guessing at what you would want.
  • The place down the road looks sharper online, and you know yours is better.

Why me

I spent 17 years making well‑known brands look their best.

At Apple, Disney, NBCUniversal and UFC the job was the same every time: take something good and make sure it shows. I do that for local businesses now, to the same standard, with a much smaller crew.

How I got here

What I do

One person for the whole job.

Most businesses end up with one person for the look, another to shoot and a third to post. I do all three, so nothing gets lost between them.

  1. 01

    Brand

    Before anything is shot, we settle how your business should look and sound. After that, everything that goes out is recognizably yours.

  2. 02

    Production

    Photos and video, shot at your location and edited properly. Your staff, your product, your room.

  3. 03

    Social

    Instagram, Facebook and the rest. I plan the month, post and keep it going. You approve everything before it is public.

How it works

Three steps, and the first one is small.

  1. 1

    Tell me about your business

    Three fields on the contact page. I reply personally.

  2. 2

    We run a pilot

    One small, fixed project made from what you already have, so you can see the work before committing.

  3. 3

    I take over the month

    If the pilot earned it. If it did not, you keep everything I made.

When it works

Your feed looks like your business.

People arrive knowing what to expect. You stop wincing when someone says they looked you up. And it is off your list for good.

If nothing changes

The feed stays quiet.

People keep choosing by what they can see, and what they can see keeps selling you short.

Before you ask

Cost, commitment and promises.

What is the starter pilot?
One small, fixed project made from material the business already has, such as a voice note, phone footage or a short session on location. Scope, deadline and cost are agreed in writing first, one round of revisions is included, and the finished posts or short videos are delivered ready to review and post.
How much does it cost?
Sara quotes each project after a short conversation, because the scope depends on the business. The contact form is the place to start.
Does Sara guarantee followers or sales?
No. She promises the work, delivered on the agreed date. She does not promise a follower count or a sales number.

Notices

From people I've worked with

  • “Sara is the person your production wants in its corner.”

    Full recommendation

    I had the pleasure of getting to know her on the production of Spies in Disguise, and I quickly learned that Sara is the person your production wants in its corner. Her personality and the care she shows for her work and her team reign supreme. She came into Animation production and picked up something that by no means comes naturally, all the while putting her team first. She would always make a habit of checking in with each artist, and was able to balance that personal touch with everything else on her plate.

    Sean O'LoughlinSean O'Loughlin on LinkedIn, opens in a new tabProducer at Hornet
  • “I have always been impressed by her persistence and capacity to find solutions in situations with many layers of complexity.”

    Full recommendation

    Working with Sara was an absolute delight from the first to the last day. I have always been impressed by her persistence and capacity to find solutions in situations with many layers of complexity. She has never been afraid to roll up her sleeves and raise issues. She communicated clearly, promptly but also with a lot of warmth which made challenges always more pleasant to work on. She is independent, creative, solution driven and a team player. The kind of person you want in your team.

    Anaïs LebrunAnaïs Lebrun on LinkedIn, opens in a new tabVice President Content Planning & Editorial
  • “I watched her grow from a p.a. to a junior producer in a matter of weeks, blowing all competition out of the water.”

    Full recommendation

    Sara is an incredibly goal driven woman with a work ethic second to none. As a producer I watched her grow from a p.a. to a junior producer in a matter of weeks, blowing all competition out of the water. She is a pleasure to work with and can be defined as someone who truly "gets it". A beautiful person inside and out, you would be remiss not to cherish Sara as an employee in any facet that you can get her. It is with utmost confidence that I write this recommendation for Sara and it would be a great loss for any company to not consider her for future employment.

    Gabe GriggsGabe Griggs on LinkedIn, opens in a new tabFreelance Television Producer / Chef
  • “She is extremely proactive and unafraid to dive into problems without prompting from her manager.”

    Full recommendation

    I had the pleasure of working with Sara on the last film, Spies in Disguise. As a coordinator of the department, it was essential that you were able to tackle issues on your own with so much going on. This is where Sara excelled. She is extremely proactive and unafraid to dive into problems without prompting from her manager. Her "hunger" to learn and her ability to mesh well with the team made her the ideal coordinator. Any company would be lucky to have her as an employee!

    Heather HardinHeather Hardin on LinkedIn, opens in a new tabProducer at Hornet
  • “Sara is fabulous and professional in all she does!”

    Full recommendation

    Sara is fabulous and professional in all she does! Great work ethic and fun to work with!!

    Rhoda GilmoreRhoda Gilmore on LinkedIn, opens in a new tabStage Manager at FOX Sports
  • “She brought a steady presence and contributed to setting up early workflows that helped the team move forward.”

    Full recommendation

    I had the chance to work with Sara during the launch of our Platform Imagery team. With very little ramp-up time, she jumped in and helped get things off the ground during a fast-moving transition. She brought a steady presence and contributed to setting up early workflows that helped the team move forward. It was great to have her support during a time of big changes.

    Michael FernandesMichael Fernandes on LinkedIn, opens in a new tabDirector Of Creative Operations - NBCUniversal
  • “She listens well and gets the job done.”

    Full recommendation

    Sara is a hard working ,focused indiviual. She listens well and gets the job done. I would definetly work with Sara again should the opportunity become available.

    Ran LoweRan Lowe on LinkedIn, opens in a new tabEMMY AWARD WINNING DGA STAGE MANAGER / AD

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